Playbook
Sales trigger events to watch in 2025.
These are the signals we monitor to surface high-intent accounts and craft first-touch angles that feel timely and relevant.
Hiring spikes
New GTM hires, data roles, or RevOps headcount often signal budget and active initiatives.
Angle: Congratulate the new hire and offer a playbook that keeps data clean and outbound focused while they ramp.
Tech stack changes
Swapping tools or adding adjacent categories hints at new workflows and priorities.
Angle: Reference the swap and share a micro-brief on similar customers that made the same move.
Geographic expansion
Opening a new region requires fresh accounts and messaging; timing is critical.
Angle: Offer a starter list for the new region with angles tailored to that market.
Funding or launch announcements
Capital and launches drive hiring and outbound pushes; teams need fast, quality lists.
Angle: Deliver a small list with wedges tied to the announced initiative.
Compliance or security changes
New policies can force stack changes and buying cycles.
Angle: Lead with risk reduction and proof you understand their industry’s compliance pressures.
Next step
Turn these triggers into daily researched shortlists.
Cordavo watches these triggers for your ICP, validates fit, and delivers mini briefs with contacts and angles, so your reps only work the best timing windows.
Want a trigger-backed sample?
We can share an anonymized set of accounts surfaced by a specific trigger and the angles we used to start conversations.