Industries / B2B SaaS
Catch the moments when SaaS buyers actually switch.
Most SaaS sales teams spam the same tired lists. We find companies actively evaluating alternatives - triggered by price hikes, tech debt, or new leadership with budget to spend.
Triggers we track for SaaS
Competitor price hikes
When vendors raise prices 30-40%, mid-market customers start evaluating alternatives. We catch them in that window.
Example signal
Mixpanel raised prices 40%, hitting mid-market hardest. We surface companies publicly asking for alternatives.
Tech stack changes
Job posts mentioning "infrastructure overhaul" or "vendor evaluation" signal active buying cycles.
Example signal
VP Engineering role mentions analytics infrastructure overhaul - they are building a shortlist right now.
Funding rounds
Post-funding companies have budget and pressure to scale. We catch them before they lock in vendors.
Example signal
Series B closed last month, now hiring 3 engineering managers - infrastructure decisions coming.
Leadership changes
New VPs and Directors often bring their own vendor preferences. Catch them in the first 90 days.
Example signal
New VP Engineering from Datadog - likely to evaluate tools they trust from previous role.
What SaaS teams see after switching
3-5x
higher reply rates vs cold lists
40%
shorter sales cycles
2 hrs
saved per day on research
See what a SaaS lead brief looks like
We will research 2-3 accounts from your actual target market so you can see the quality before committing.